BY: Karin Wiborn
EAST BAY ALA Chapter President
Welcome to the Winter Issue of East Bay Views! It was wonderful to gather together at the annual EBALA Holiday Luncheon. I enjoyed seeing so many EBALA members and business partners. Special thanks to everyone for bringing wonderful toys for the Toys for Tots program.
The transition from fall to winter is one of my favorite times of the year. I look forward to the Thanksgiving and December holidays – a festive time when families and friends gather together. Everyone seems to be a bit kinder, a bit more patient and a lot more generous.
As I prepare for holiday festivities, resilience weighs heavy on my mind. Recent events cause me to think about the tragedies others are facing, and many need our prayers and support as they deal with catastrophic loss. As we face challenges in life, our ability to cope with those challenges is greatly impacted by our resilience: the process of adapting well in the face of significant sources of stress – the capacity to “bounce back.”
As I read through the recent issue of ALA’s Legal Management Magazine. I noted the article on resilience within law firms, “From Resist to Resilience.” This timely article spoke to the need for law firms to be resilient and adaptable given the rapid changes in the profession. The recent demise of my law firm caused me to read another article about developing personal resilience – overcoming and growing from setbacks. And it was not surprising to read that developing strong relationships with your colleagues was a key factor to resilience, not only in the workplace but also in your personal life. “…the more real friendships you develop, the more resilient you’re going to be because you have a strong support network to fall back on.”
The support and encouragement I have received from my ALA network these past few months has been overwhelming. Grieving the loss of my firm and the working relationships I had enjoyed for so many years was soon followed by the grief of losing both of my parents within a month. I appreciate the many ALA members and business partners who reached out to me during this difficult time. There has been no greater validation of the incredible friendships I enjoy by virtue of my membership in ALA and my local chapters.
ALA membership renewal is underway, and EBALA membership renewal will follow in January. I hope you will renew your memberships with ALA and EBALA, and take advantage of the many opportunities to build your professional network and friendships within the organization.
Best wishes to you, your family and friends during this holiday season. You will find me in my “happy place” -- in front of the fireplace with my family and dog Nellie, watching the Hallmark channel or enjoying my favorite holiday movies.
EAST BAY CHAPTER - CALENDAR OF EVENTS
East Bay Chapters Book Club
January 23, 2019
5:45 PM - 7:00 PM
Miller Starr Regalia
1331 N. California Blvd., 5th Floor
Walnut Creek, CA 94596
2019 Morning in the East Bay
January 25, 2019
7:30 AM - 12:30 PM
Lafayette Park Hotel, Independence Room
3287 Mt. Diablo Blvd.
Lafayette, CA 94549
WELCOME NEW MEMBERS
NEW MEMBER SPOTLIGHT
We would like to introduce our newest member of EBALA, Diane Rames. Diane is the Law Office Administrator for Gwilliam Ivary Chiosso Cavalli & Brewer in Oakland. A job she has held for two years.
Diane lives on one side of Lake Merritt and works on the other side of the lake. She has two grown sons; one, a computer programmer residing in San Francisco and the other attaining his PhD in cancer research in Portland, Oregon.
Diane is very involved in her community. She is an active member of the Lions Club of Berkeley. As a Lions’ member she donates her time to various groups such as “Rebuilding Together” who’s purpose is to rebuild unsafe homes by performing necessary repairs and clean up. With the Lions’ help she donates her time at the Lions Center for the Blind.
Diane is passionate about the annual Martin Luther King Community Breakfast. She feels it is inspiring to see our community join together in a meaningful way that promotes unity.
Diane is also a board member of the Alameda County Law Library and active in the SF Bar Association “Food from the Bar” program.
Please join me in welcoming Diane to EBALA.
LEGAL PROFESSIONAL SECRETARY EDUCATIONAL WORKSHOP
SECRETARY EDUCATIONAL WORKSHOP
This upcoming Legal Professional-Secretary Educational Workshop is sponsored by San Francisco Legal Professionals Association and will take place on 3 Saturdays in February in downtown San Francisco, adjacent to BART. First Legal is presenting on eFiling but there are a number of other great subjects being covered and some excellent speakers. Any additional questions can be directed to Francie Skaggs - email@example.com or (925) 212-4979 (cell).
RECENT CHANGES IN THE CA PROFESSIONAL CONDUCT RULES
RECENT CHANGES IN THE CA PROFESSIONAL CONDUCT RULES
Comprehensive Changes to Rules of Professional Conduct
Become Operative 11/1/18
By Douglas A. Pettit, Shareholder & Vice President of Pettit Kohn Ingrassia Lutz & Dolin PC
*Article originally published in the AHERN UPDATE Newsletter: October 2018 Issue
On May 10, 2018, the California Supreme Court approved the first comprehensive changes to the Rules of Professional Conduct since 1989. The new or amended rules are completely renumbered, a number of past rules have been changed, and there are new rules. Previously, there were 46 rules. There will now be 69 new or amended rules, which will become operative in November 2018, bringing the California rules into closer alignment with the ABA’s Model Rules. We refer to the Rules being replaced as the “Past Rule” even though they are effective through October 31, 2018.
To read the entire article please click on the link below.
Stationery Evolution – 3 Ways to Progress
It’s no surprise to anyone that with the popularity and ease of electronic communication, the use of stationery has decreased. However, paper is not dead as was once predicted. And stationery isn’t either. It is simply evolving like other communication vehicles.
Stationery of Tomorrow
Stationery, in the broadest definition, includes letterhead, business cards, envelopes, note cards and other personalized materials. It is used to make an impression, to communicate. But did you know that it can also create a connection on a deep and meaningful level? Sensory marketing, or marketing that engages more than one sense affects perception, judgment and behavior. Simply put, giving a prospective client something that they can see, hold and interact with is more memorable than just sending an email.
There are many simple ways to join the stationery evolution and create the best impression. Below are just 3.
- Stand Out with Great Business Cards
Many business leaders agree the practice of carrying and exchanging business cards is alive and well. When you hand your business card to someone, that person is now interacting with you on multiple levels. He or she is hearing you speak, maybe looking down at the card and back at you and possibly or just holding the card, flipping it over and playing with it. With so many different senses being triggered, your meeting is sure to leave a lasting memory.
With all the production options today, your card can truly be an ambassador for your brand. Creative designs, double-thick stocks, colored stocks, clipped or rounded corners, two-sided, vertical layouts…the list goes on and on for ways that you can make your business cards reflect your brand and still be professional. Cards that stand out are memorable and get shared with others continuing to elevate your brand.
Pay close attention to the tactile feel of your cards. Is the paper thin or does it have a nice heft to it? When you run your hand over it, does anything stand out or is the paper and print smooth and flat? The sensory impact of your card can create a lasting impression that will impact potential customers.
- Make Letterhead More Versatile
Gone are the days of black ink on cream paper with every partner’s name listed. Firm names have shortened. Brands are now more colorful with over 85% of firms having 2+ color logos.
Take advantage of the more modern, simple branding and letterhead design and create “masthead” letterhead. This type of letterhead features just the firm logo and/or name. You can now use your letterhead to send traditional business communications and use it in other communication vehicles such as proposals as attorney bios and marketing packets as practice area sheets. By just featuring your logo, all the offices and all personnel can print using the same letterhead with different print templates with their specific information (phone, address and even name, title and email!). It becomes a multi-purpose sheet that ensures the consistency of your brand with the flexibility of on-demand print.
- Send Snail Mail with Personalized Note Cards
Are you relying mostly on digital communication – online, email, social sites? If you are like most modern businesses, you are. And actually that’s great! Digital communication is “cheap” and easy. It also touches a mass of contacts at one time. However, it can be hard and expensive to really target specific prospective clients electronically. For those opportunities that require a more personal touch, sending a handwritten note card can send just the right message.
Be bold! Your note cards don’t have to be 3 x 5 folded cards with just your name. They can be configured in all shapes and sizes – flat or folded. You can “flood coat” the back with your firm color and engrave the your name on the front. Or even emboss your logo for an added touch of sophistication. All of these little touches will encourage the reader to touch and feel the card – making their interaction longer, more meaningful and more impactful.
Plus, what says “you are important” and “I value our relationship” more than someone taking the time to find a pen and write a sincere note?
Join the Stationery Evolution
Contact your account manager today to discuss the many ideas on how to join the stationery evolution and see live samples of law firm brands, stationery and marketing materials.
EAST BAY COASTAL CLEANUP
Three ALA Chapters teamed up this year for the 2018 Coastal Cleanup Day on September 15th. Members, business partners, and guests from East Bay, Golden Gate, and Silicon Valley chapters worked to make the Bay a cleaner, healthier place to work and play.
ALA CONFERENCE NEWS
Andrea Everage represented the East Bay Chapter this year at the October 18 - 20, 2018 Conference. Thank you Andrea.
AUSTIN CONFERENCE PHOTOS
Andrea with Oliver Yandel, ALA Executive Director
Andrea Everage with Kim Oleniacz, Principal at IST.
Dinners with IST
Keep Austin weird
Great Fun at the Bunco Event
November 30, 2018
EAST BAY CHAPTER HOLIDAY PARTY
EBALA 2018 CHRISTMAS LUNCHEON
Lunch was held at Postino in Lafayette. We once again had a great turnout and the Toys-For-Tots donations was a great success.
President-Elect Joy Buchanan and Business Partner Hyon Yang of Touchstone
ALA CALENDAR - Upcoming Deadlines and Events
JAN. 16 ALA Webinar: Developing an Associate-Marketing Training Program
JAN. 17 ALA Webinar: Traditional Long-Term Care Insurance vs. Combo LTCI/Life
FEB. 4 Early bird deadline for 2019 Annual Conference registration
FEB. 6 ALA Webinar: Stop Rearranging the Chairs TM: Leading in Times of Change and Crisis
FEB. 13 ALA Webinar: Creating an Empowered Environment
FEB. 14 ALA Webinar: Uniform Process Based Management System (UPBMS) Early Adopters
FEB. 19 ALA Webinar: Stand in Your Power: Building Influence and Impact
FEB. 20 Solutions Series Webcast: New Opportunities for Law Firms to Better Manage Their Real Estate
MAR. 11 Registration opens for HR2: Performance Management & Compensation
MAR. 13 Deadline to apply for the spring CLM exam on May 13
MAR. 27 Deadline to enter the 60 Seconds of Fame! video contest
Register now for these upcoming events!
APR. 14–17 2019 Annual Conference & Expo, Grapevine, TX (early bird deadline is FEB. 4)
APR. 18–19 Legal Lean Sigma® and Project Management Yellow Belt Certification Course, Grapevine, TX